LA LUPA

La Lupa is an Italian restaurant in Montorose.

In need of a rebrand along with renovations, We wanted to seperate La Lupa from an already saturated market. We achieved this with a bold and contemporary brand identity that takes inspiration from modernist Italian design from the mid 20th century.

Inspired by Italian football club AS Roma and the mythology of the roman wolf, We created a striking and colourful brand that sets itself apart from the serious tone that most Italian restaurants take.