FORZA ITALIA

Forza Italia is a cultral hub and Propriator of Italian goods located On Lygon st, Melbournes “Little Italy”. Since 2009 Forza Italia has been specializing in sportswear and Italian giftwear to a dedicated customer base numbering in the tens of thousands.

In 2024 It was time for a rebrand and new location. Inspired by the idea of an Italian department store. We strayed away from the tackiness that plagues the gift industry and introduced a bold but elegant identity system to accompany a more premium product offering.