The homeless project is a Melbourne based charity that aims to provide affordable and safe housing for people experiencing homelessness. The charities original branding was outdated and led to a lack a of credibility. The new brand aims to boldly communicate the aims of the organisation.

The new identity is designed to provoke an emotional response from an increasingly cynical audience. We aimed to communicate the ideas of the organisation authentically whilst creating a corperate identity that is neccessary for a modern non for profit.